Owner Yogi Steve
Location Hollywood California
History Yoga teacher since 1999, kettlebell coach since 2011
Services offered 1-on-1 instruction in yoga, kettlebells, barbell, mace and calisthenics. Nutritional counseling included free of charge with all lessons. Donation yoga and strength classes available on the weekend at Runyon Canyon Park.
Competitive advantage Experience and low overhead. I have almost 20 years teaching experience with all ages and types. I specialize in beginners and provide a safe and welcoming environment. My prices are below the typical private training rates because I have very low overhead.
Typical student goals Lose bodyfat, gain muscle, get tight, get fit, get healthy. Improve movement and flexibility. Reduce overall stress.
Client acquistion techniques
Daily social media posting on IG and FB.
Free yoga classes every weekend at Runyon.
Free strength classes every weekend at Runyon.
10-15 hours a week in person promotion. Shake hands, hand out flyers.
Free private class day every 3 months.
Bring a friend to class day 2x/year.
Referrals.
Business goals
Get busy enough to create a waiting list. Produce Outlier Strength instructors who can train people waiting on this list using my exact methodology.
